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Multidisciplinary designer and creative strategist based between New York City & Berlin.
Hey, I’m Danny 👋🏽
Working in concert with Digital Strategy, Design Concept, and Business Development allows me to identify possibilities for change and innovation on various scales.
As a part of the Global Sales team, I'm truly excited about the Internal Product Wiki I envisioned, which now serves as an invaluable knowledge hub for our diverse international Sales team members. Its intuitive design and user-friendly interface enable them to access comprehensive and up-to-date information on our products and services, including detailed specs, marketing materials, and competitive analyses.
Sales Strategy – Project Manager / Creative Lead
2023
Product Wiki
Research and Report of Existing Resources 📋
The development of a new necessary tool involved thorough research to pinpoint critical information needs and usability features, followed by a streamlined summarization process to create a comprehensive knowledge repository for efficient access and utilization.
Content Strategy and MVP 🏆
Following the research phase, we focused on crafting a content strategy and determined an MVP candidate platform to ensure a successful rollout.
Build and Testing 🛠️
The process involved constructing and testing the wiki, utilizing our sales force as a valuable resource for user feedback.
Design Refinement and Launch 🚀
Assuming the role of a Creative Strategist, I took pride in crafting this wiki as a strategic tool, fostering collaboration and empowering our Sales teams with the insights they need to deliver compelling pitches and excel in customer engagements worldwide.
SchüCal
The all-in-one
solution for
Schüco fabricators
MCO
Fabrication made easy
IoF
Element tagging for the future
Schüco Connect
Ordering made easy
FDC mobile
An all-in-one solution
for your fabrication
workflow
Fabrication Data Center
Your next best workshop tool
CAD Overview
S-Cad | SchüCad next |
Athena SESchüco Connect
Ordering made easy
SchüCal
The all-in-one
solution for
Schüco fabricatorsFabrication Data Center
Your next best workshop tool
Docu Center
Documentation
online.
Anytime.
Anywhere.FDC mobile
An all-in-one solution
for your fabrication
workflow
Marketing – Designer / Developer
2021
Digital Business Card
Digital Business Card
As the designer and developer of our Digital Business Card, I created a dynamic solution tailored for Apple Wallet, meticulously designed to empower a sprawling sales force and a robust organization of over 7,000 users.
Concept💡
The idea of a paperless business card emerged as a sustainable solution aimed at enhancing efficiency, minimizing printing costs, and fostering innovation within a sizable corporation. This innovative concept seeks to eliminate traditional paper-based business cards, streamlining information sharing and reducing the environmental footprint while embracing cutting-edge digital alternatives.
Development 🛠️
As the full stack developer for this project, I leveraged Swift, Apple Developer credentials, and resources to craft an Apple Wallet solution for our paperless business card, ensuring seamless digital connectivity and accessibility for our corporation.
Deployment 🚀
This innovative solution seamlessly integrates into all daily business interactions and extends its utility to grandiose occasions, efficiently encapsulating comprehensive contact information and fostering effortless engagement, thus optimizing networking potential and amplifying brand presence with unparalleled sophistication.
At the heart of our B2B platform was an unwavering commitment to seamless communication, enriched education, and strategic product marketing. With a meticulously crafted content strategy and a curated suite of products, we empowered businesses to forge lasting connections, amplify their knowledge base, and strategically position our offerings with a sophistication that increased customer satisfaction and retention.
Sales Strategy – Project Manager / Creative Director
2018 – 2023
B2B Communication
Platform
Scalable Communication 🗣️
Noticing the need for raised awareness of our digital solutions portfolio, the conception of our initiative was driven by the aim to educate and effectively market our products to our business partners.
Platform Establishment 🌐
Extensive research on both social media and proprietary platforms was conducted to meticulously identify and establish the most appropriate channels for our B2B communication program, ensuring optimal reach and engagement within our target audience.
Content Direction & Execution 🎥
In my role as Creative Director for our new sub-brand titled Digital Expert, I was responsible for dynamic planning, shooting, editing, and publishing content that aligns with our brand's vision and effectively engages our target audience.
Visit YouTube Channel
Tangible Results 📈
The data from Digital Expert was instrumental in guiding ongoing content creation efforts, allowing us to tailor materials based on viewer engagement.
Marketing – Designer / Creator
2018 – 2022
Branding Concepts
Branding Concepts
In the role of lead designer, I orchestrated an illustrative case study exemplifying the conceptual shift of our company's branding for the future. The transformative initiative encompassed the development of a comprehensive design system and a cutting-edge logo, seamlessly marrying timeless brand values with contemporary aesthetics to elevate our visual identity and make progress in an evolving market landscape.
Logo Redesign 🖌️
This case study delves into the comprehensive process of redesigning the renowned Schüco crown logo, highlighting the creative challenges and strategic decisions involved in modernizing this iconic symbol.
Marketing Materials 🗄️
As a designer and creator,
I spearheaded the creation of diverse marketing materials, such as promotional images for our Fabrication products and concepts for promotional items tailored for events like Bau, ensuring a cohesive visual identity and compelling brand representation across all platforms.
Sub-Brand Development 🔗
In the role of graphic designer, I had the privilege of developing a sub-brand logo and word mark, drawing inspiration from Schüco's brand guidelines to maintain visual consistency and create a distinctive identity that resonates with our audience.
I specialize in crafting exceptional digital experiences to help businesses achieve their business goals.
Designed and Crafted by Me 👍🏽